looks SWISS DESIGN, an exclusive Swiss eyewear collection, known for its stylish and handcrafted frames. The collection is the result of a long-standing partnership between the Swiss retailer LUKS EYEWEAR and leading eyewear manufacturers from Japan. The result is a harmonious, timeless collection aimed at stylish lovers of handmade quality.

Family tradition and Swissness: formal clarity, top workmanship and high functionality are the typical characteristics of Swiss design. Inspired by iconic objects such as the railway station clock or the LC2 armchair by Le Corbusier, the two company owners Ilan and Karin Luks developed the idea of designing their own house brand. In 2010, the ‘looks SWISS DESIGN’ collection was born. The name ‘looks’ is read like the family name. The brand's design and marketing are created in Zollikon on Lake Zurich, and every single frame is made by hand in Japan. The famous Swiss font ‘Helvetica’ was used for the brand's logo, and all the frames bear the names of imposing Swiss mountains or particularly beautiful Swiss valleys. A tribute to the beauty of our homeland and to all those who love aesthetics.

Exquisite materials: Whether first-class titanium from Japan or exquisite organic acetate from Italy: looks frames stand for the finest materials, optimum fit and excellent wearing comfort.

Exclusivity and cooperation: looks SWISS DESIGN works exclusively with high-quality specialist opticians to ensure that the glasses find their way to connoisseurs and lovers of high-quality eyewear fashion. All our points of sale are listed under CONTACT.

looks SWISS DESIGN, an exclusive Swiss eyewear collection, known for its stylish and handcrafted frames. The collection is the result of a long-standing partnership between the Swiss retailer LUKS EYEWEAR and leading eyewear manufacturers from Japan. The result is a harmonious, timeless collection aimed at stylish lovers of handmade quality.

Family tradition and Swissness: formal clarity, top workmanship and high functionality are the typical characteristics of Swiss design. Inspired by iconic objects such as the railway station clock or the LC2 armchair by Le Corbusier, the two company owners Ilan and Karin Luks developed the idea of designing their own house brand. In 2010, the ‘looks SWISS DESIGN’ collection was born. The name ‘looks’ is read like the family name. The brand's design and marketing are created in Zollikon on Lake Zurich, and every single frame is made by hand in Japan. The famous Swiss font ‘Helvetica’ was used for the brand's logo, and all the frames bear the names of imposing Swiss mountains or particularly beautiful Swiss valleys. A tribute to the beauty of our homeland and to all those who love aesthetics.

Exquisite materials: Whether first-class titanium from Japan or exquisite organic acetate from Italy: looks frames stand for the finest materials, optimum fit and excellent wearing comfort.

Exclusivity and cooperation: looks SWISS DESIGN works exclusively with high-quality specialist opticians to ensure that the glasses find their way to connoisseurs and lovers of high-quality eyewear fashion. All our points of sale are listed under CONTACT.